Name Reservation
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Guide to Built-Up Lettering & Logos
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A company name reservation is the process of applying to the Companies and Intellectual Property Commission (CIPC) to reserve a proposed business name before registering a company. Once approved, the name is reserved exclusively for you for the prescribed reservation period, allowing you to complete your company registration.
No. If you don't have a preferred company name, you may register a company using its registration number as the initial name. However, if you want your business to operate under a unique name from the start, a CIPC name reservation is required.
SACORP performs a comprehensive name availability check before submitting your application. We look for similarities with existing company names, registered entities, and potential conflicts that could cause your application to be rejected.
Yes. The CIPC allows multiple proposed names to be submitted in a single application. We recommend providing several suitable alternatives in order of preference, increasing the likelihood that at least one will be approved.
A proposed name may be rejected if it is too similar to an existing company, trademark, or reserved name. It may also be rejected if it is misleading, offensive, prohibited by legislation, or does not comply with CIPC naming regulations.
Processing times vary depending on CIPC workloads, but most applications are processed within a few business days. SACORP monitors your application and keeps you informed throughout the process.
Once approved, the company name is reserved for the period prescribed by the CIPC. During this time, the company registration should be completed before the reservation expires.
Yes. Existing companies can apply to change their registered company name through the CIPC. SACORP can manage the entire amendment process, including the new name reservation and company name change application.
A company name reservation protects the use of that name for company registration purposes, but it does not automatically provide trademark protection. If protecting your brand is important, we can advise you on additional intellectual property considerations.
Our team understands CIPC requirements and helps reduce delays caused by incorrect or unsuitable name submissions. We assist with name selection, availability searches, application preparation, status updates, and can seamlessly continue with your full company registration once your name has been approved.